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Article XI

An Anti-Drilling Campaign?

by: Eileen

Thu Jul 16, 2009 at 09:48:20 AM EST


I've seen this Dawn ad on TV a few times and I really don't know what to think about it.

They've launched a campaign to save wildlife (DawnSavesWildlife.com), donating $1 to the International Bird Rescue Research Center and the Marine Mammal Center for every Dawn dish soap bottle purchased. They also have the following sweepstakes.

Conservationists at the International Bird Rescue Research Center and the Marine Mammal Center love Dawn® because it helps them save wildlife by safely, gently removing oil from animals' delicate feathers and skin. Since rescuers discovered the benefits of Dawn over 30 years ago, they've used thousands of donated bottles of dish soap in oil spill cleanups.

Enter the Dawn® Wildlife Rescue Sweepstakes for a chance to be an Everyday Wildlife Champion and win:

Grand Prize Winner will receive $3,000 which can be used toward a trip to California where they can meet animal rescuers at the International Bird Rescue Research Center or the Marine Mammal Center.

Three Monthly First Prize Winners will each receive $1,000 which can be used toward an annual membership to their local zoo, a subscription to their favorite nature magazine and wildlife books and DVDs.

Daily Prize Winners will each receive a coupon for a free bottle of Dawn Ultra.

This is all very wonderful, great and good, but like I said - what is this campaign inferring? Deliberately or not, it appears very much like an anti-drilling campaign. And I love it! How ridiculous is it that we inflict such hazards on these precious little creatures in the first place.

But at the same time, there could also be the message that oil spills are so routine that their effects even pop up in dish detergent ads. Bounty paper towels may be the quicker-picker-upper but Dawn dish soap does a helluva job on oil soaked ducklings. Carry on with the drilling therefore.

Very puzzling... What do you think?

Eileen :: An Anti-Drilling Campaign?
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